Privacy Policy

Last updated: January 2024

1. Introduction

Alpine Intelligence ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

  • Name and contact information
  • Company details and job title
  • Email address and phone number
  • Business requirements and project details

Automatically Collected Information

We automatically collect certain information when you visit our website:

  • IP address and browser information
  • Device and operating system details
  • Website usage patterns and analytics
  • Cookies and tracking technologies

3. How We Use Your Information

We use collected information for:

  • Providing and improving our services
  • Responding to inquiries and support requests
  • Sending relevant business communications
  • Analyzing website usage and performance
  • Complying with legal obligations

4. Legal Basis for Processing (GDPR)

Under UK GDPR, we process your personal data based on:

  • Consent: When you voluntarily provide information
  • Contract: To fulfill our service obligations
  • Legitimate Interest: For business operations and improvements
  • Legal Obligation: To comply with applicable laws

5. Data Sharing and Disclosure

We do not sell your personal information. We may share information with:

  • Trusted service providers and business partners
  • Legal authorities when required by law
  • Professional advisors (lawyers, accountants)
  • Successors in case of business transfer

6. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication measures
  • Staff training on data protection

7. Your Rights

Under UK GDPR, you have the right to:

  • Access: Request copies of your personal data
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion of your data
  • Portability: Transfer your data to another service
  • Restriction: Limit how we process your data
  • Objection: Object to processing based on legitimate interests

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Analyze website traffic (Google Analytics)
  • Improve user experience
  • Remember your preferences
  • Provide relevant content

You can control cookies through your browser settings.

9. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. Typical retention periods:

  • Contact inquiries: 3 years
  • Client data: Duration of contract plus 7 years
  • Website analytics: 26 months
  • Marketing data: Until consent is withdrawn

10. Third-Party Services

Our website may contain links to third-party services. We are not responsible for their privacy practices. Please review their privacy policies before providing any information.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. Continued use of our services constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related questions or to exercise your rights, contact us:

Data Protection Officer: info@alpineai.co.uk

Phone: 07599977703

ICO Registration: You can also contact the Information Commissioner's Office (ICO) if you have concerns about our data handling.